6 Ways to Expand Your Small Jewelry Business
Running a small jewelry business can be so rewarding. You can design pieces of jewelry that your customers will love to wear and help create exciting memories for them. If you’re ready to take the next step, the good news is that there are a lot of ways to expand your business; in fact, choosing which approach to take might be the hardest part. In this article, we’ll explore six different ways you can expand your small jewelry business to help you make the best choice for your unique situation.
#1: Sell Online
If you’re running a small jewelry business in a brick and mortar store, there’s no reason you can’t also process online sales. Selling your jewelry online is a simple and efficient way to reach a huge range of customers all over the world. Use effective SEO marketing practices to enhance your jewelry marketing strategy and reach your target demographic in any area. Lots of customers prefer online shopping, especially since the pandemic caused major consumer behavior change. Putting your products online can help you increase your sales and revenue.
#2: Partner Up
Teamwork makes the dream work! Collaborations and partnerships with influencers and other brands can help you grow your jewelry business and stand out from the crowd. Attaching your brand to a well-known influencer or celebrity can improve perception of your business and introduce your products to an entirely new segment of shoppers. Collaborate on a limited edition collection or team up to produce content, like styling tips or celebrity interviews. A strategic collaboration benefits everyone by pooling your resources and combining your audiences.
#3: Get Social
Social media has changed the game for online marketing. Because consumers spend a lot of time on social platforms like Instagram and TikTok, these channels used to be an effective way to spread the word about small businesses. But now, with ecommerce features built into many of these apps, they’re also becoming popular ways to shop with just one click. Don’t miss out on the lucrative opportunity to spotlight your jewelry on these apps. Creating engaging content, using paid advertising, and placing clickable links to your pieces on social media can generate a lot of traffic and sales.
#4: Create Customizable Designs
Today, consumers love the idea of making their jewelry personal. That’s why it’s a great idea to include customizable jewelry designs in your collection. Offer options to engrave or add gemstones to your standard pieces, for example. You can also give customers the opportunity to choose their metal — gold, rose gold, platinum, or any other material you use — to make them feel like they’re really participating in the design process. Or try offering items that aren’t made-to-order but still feel very personal, like Zodiac pendant necklaces or rings that feature birthstones.
#5: Provide Style Consultations
A consultation is an opportunity for customers to come into your store or hop on a video call to get helpful styling advice from your team. This gives your customers special care and attention while giving you the opportunity to show off your best pieces. Learn about your clients’ taste, style preferences, and lifestyle — and make sure to take notes! Then tailor your suggestions for different combinations of pieces from your collection, offer styling advice, or help them accessorize an outfit for a special occasion. These appointments can help you develop rapport and build meaningful relationships with your clients, in addition to driving sales.
#6: Offer Jewelry Repair Services
You can also expand your small jewelry business by offering jewelry repair services. This adds an entirely new stream of revenue for your business while also expanding your customer experience. Lots of customers aren’t sure what to do when the clasp on their necklace breaks or their gold-plated watch starts to wear, so you’ll be helping them love and wear their jewelry for longer. You don’t have to hire a repair team as a small business either; outsource your services to a repair vendor that can fulfill your customers’ orders on your behalf. By offering jewelry repair services and letting your customers know that they can turn to you for help, you can develop long-lasting relationships and build trust.
Ready to expand your small jewelry business by offering repairs? Reshyne can help. Our first-of-its-kind platform makes it simple to offer your customers a seamless, branded experience where they can place repair orders right from your website. Reshyne can also help your team streamline repairs with an order management system, communication tools, and more. Ready to see how Reshyne can help you grow your small jewelry business? Schedule a demo today to learn more.
