The jewelry industry has seen lots of changes in recent years due to the shift toward online sales. With the increase in concentrated competition and high consumer expectations, jewelry businesses need to keep up with the latest technology trends to get ahead. This means digitizing operations, modernizing systems, and offering customers self-service features that boost retention. In this article we’ll explore how offering different types of customer self-service features can help your jewelry brand succeed.
What are Customer Self-Service Capabilities?
With the right software in place, you can provide a seamless online shopping experience that delights customers in every interaction and keeps them coming back again and again. Let’s take a look at some of the features you should consider offering:
- Online browsing: An online catalog allows customers to browse your brand’s offerings online, view images and descriptions, and filter results by criteria such as price. This is easier and more convenient than shopping in person and having to comb through every physical product in search of the perfect thing.
- Online checkout: Digital checkout through a secure POS system allows customers to complete their purchase online, on their own time. After browsing and adding items to their cart, the customer should be able to input any relevant details about their order, enter their shipping and payment information, and select shipping options.
- Order tracking: Order tracking allows customers to monitor the status of their order and view shipment information. In addition to satisfying customers, self-service tracking also means your team can spend less time fielding phone calls. You can also automate order notifications so that customers receive updates when their order is shipped or delivered.
- Account management: Account management tools enable customers to monitor their personal details, view their order history and reorder their favorites, save their billing and shipping information to easily place future orders, and manage communication settings like email marketing and text message updates.
The Benefits of Customer Self-Service Features
By giving your customers autonomy, your team can spend more time working on core business functions and growing your brand. Here are just a few ways customer self-service capabilities can strengthen your operations:
Convenience and Efficiency
One of the main benefits of offering self-service capabilities is the convenience it offers to both your customers and your team. Self-service capabilities dramatically improve operational efficiency. Automating routine customer interactions like order status checks, returns, and account changes frees up your staff to focus on higher value tasks, making better use of their time and skills.
Expand Your Customer Base
Another benefit of self-service capabilities for jewelry businesses is the opportunity to expand your customer base. Online shopping allows customers to access products from anywhere in the world, which is particularly important for businesses who hope to build a global audience. Online shopping options also provide customers with access to a wider range of products, since you can offer a larger selection of jewelry online compared to what you can keep stocked in physical stores.
Finally, customer self-service features can lead to revenue growth opportunities for your jewelry brand. Not only does offering these features enable around-the-clock online sales globally, but the convenience of e-commerce shopping typically encourages larger average order values as well. By giving your customers the autonomy to place orders online, your business can earn more.
Offering customers self-service capabilities can help you to meaningfully grow your business. Another way to increase your efficiency is to use software that streamlines your operations. Reshyne’s secure and reliable POS system, order management platform, and communication tools will help you grow your brand, increase efficiency, and boost sales. Schedule a demo to see how Rehsyne can strengthen your business today.