6 Ways to Expand Your Small Jewelry Business
Running a small jewelry business can be so rewarding. You can design pieces of jewelry that your customers will love to wear…
Getting Started: A Step-by-Step Guide to Offering Jewelry Repair Services
Looking for a way to expand your jewelry business? Offering jewelry repair services is a great place to start. Repairs can help…
How to Craft Compelling Product Descriptions for Jewelry
Selling your jewelry is an art. Each element of your marketing strategy should be comprehensive and thoughtful, including your product descriptions. Compelling…
A Guide to Educating Your Customers About Jewelry Care
Teaching your customers how to keep their jewelry in tip top shape is a smart business move for several reasons. First, it…
5 Jewelry Services Your Jewelry Brand Should Offer
As a jewelry brand, you’re focused on selling beautiful and high quality jewelry pieces. However, in today's competitive market, focusing solely on…
5 Digital Features Your Jewelry Website is Missing
Your jewelry website is your brand’s online home. Consider it the hub your customers will turn to as their main source of…
The 5 Biggest Mistakes Jewelry Repair Businesses Can Make (And How to Avoid Them)
Once you decide to introduce repair services to your jewelry brand offerings, there are a lot of factors to consider: which services…
The Art of Selling Appraisals: 7 Tips for Brands Offering Jewelry Appraisal Services
Whether you run a luxury brand or an independent boutique, jewelry appraisal services are a simple and essential offering for any jewelry…
AI in Retail: How to Personalize the Jewelry Customer Experience
It’s no secret that artificial intelligence (AI) is changing the world. And in light of today's rapidly evolving technologies, businesses are continuously…
The Rise of Personalized DTC Jewelry During the COVID-19 Pandemic
Consumers were already interested in using customized jewelry to express their unique preferences and personalities long before the COVID-19 pandemic. Direct-to-consumer (DTC)…