Your customers are the engine that keeps your business running. Building a trusting relationship with them is a pivotal way to ensure the health of your brand. Consumer trust ultimately earns you more revenue — it builds brand loyalty and inspires word-of-mouth recommendations that encourage other consumers to become your customers, widening your reach. 80% of consumers say that trust is an important element of their decision to purchase, so prioritizing that trust can have a big impact on the growth of your brand. Here are some of the best strategies to use to ensure you’re developing trust with your customers:
#1: Provide Excellent Customer Experience
First and foremost, creating an excellent experience for your customers will show them that you value their business. Demonstrating that you care about consumers’ experience with your brand will mean they walk away from a transaction feeling good and wanting more, whereas a difficult experience with a brand can frustrate customers and make them less likely to do business with you again in the future.
Did you know that companies that invest in customer experience see a 4-8% higher growth rate than their competitors? That means you can literally increase your revenue just by making sure that your customers come first in your decisions and your business strategy. Design an unforgettable, seamless, and helpful experience, and your customers will be more likely to come back again and again (and bring their friends and family along too).
#2: Lead With Your “Why”
Every successful business begins with an important question: “Why?” What problem does your brand solve, and what is the driving force behind your efforts? Maybe it’s creating sustainable jewelry that helps the planet, or maybe your jewelry is easy to put on so that people of all abilities can wear beautiful designs without struggling with difficult clasps.
Inclusion, ethical practices, community — identify the core values that drive your brand forward and share them with your customers. Start the conversation on your website, and continue it everywhere you can to show that you stand by your mission. The values that matter most to your brand will resonate with consumers in meaningful ways; when they can identify with your “why,” they’ll develop trust by feeling aligned about what’s most important.
#3: Share Success Stories
One of the most important ways consumers learn to trust brands is through the evidence of concrete results. Show off your results as a jewelry brand by displaying compelling before and after photos of successful repairs on your website and across social media. Most people are drawn to images, since words can be vague or interpreted in several ways. But with photos, the proof is right there.
User-generated content can also show off your success stories, building consumer trust in your business that starts with your existing customers and extends to their followers and friends on social media. The more that shoppers see people they know and trust giving credible recommendations about a service, the more likely it is that they’ll decide to use the service too.
#4: Ask for Feedback (And Show You’re Listening)
Great communication helps to build consumer trust, and requesting feedback from your customers is a great way to do that. Only about half of Americans believe that companies take consumer feedback seriously or do anything about it; asking for feedback will show that you care, and taking it a step further by acting on it will set you apart by demonstrating your reliability.
Be sure to request feedback from your customers at various points in their buyer journey, like after their purchase is complete, on your website, and through email surveys. Leave space for open-ended feedback so customers can comment on anything they notice. You can also ask specific questions if your team is targeting specific areas for improvement (like shipping time, customer service, etc.). Once you receive feedback, address it internally so you and your team can make a plan to improve and grow. And, if you get excellent feedback celebrating all the wonderful work you’ve done, be sure to share it with your audience!
#5: Demonstrate Reliability with High Quality Service
Lastly, one of the most effective ways you can encourage consumers to trust your brand is to provide impeccable customer service. That starts with obvious tasks like taking incredible care of their jewelry when you make repairs, getting their orders completed on time, and communicating effectively every step of the way, but it can also show up in more subtle ways.
Small gestures like writing handwritten notes thanking your customers for their business can go a really long way toward establishing trust. Just making it easy for your customers to get in touch with you and get a response is a simple step that makes their lives easier. High quality customer service goes beyond putting out fires — you don’t have to wait for something to go wrong to provide excellent service. Proactively make your customers feel valued and supported at every opportunity, and they’ll trust you to take care of them today, tomorrow, and beyond.
Building consumer trust is an ongoing project for any jewelry or watch brand, and using jewelry software is a great way to bake trust into your business strategy. Reshyne allows you to assign orders in an organized and efficient way, provides automated order tracking for your customers, and integrates seamlessly with your website to give customers a delightful and intuitive shopping experience. Schedule a demo today to see how Reshyne can help you take your consumer trust to the next level.